by | Nov 20, 2015 | Current Affairs, Sales & Marketing, Small Business Owners
Increasing sales to current customers is the fastest and cheapest way to quickly boost your sales. Your current customers already know you, like you, and trust you. The best thing you can do is give them a reason to come back and make a new purchase....
by | Nov 19, 2015 | Accounting & Bookkeeping, Cash Flow, Cost Cutting, Income Taxes, Sales & Marketing, Small Business Owners, Small Business Success Series
Why Does Tax Planning Work? Tax planning works because the business owner learns to appreciate that the tax law affects every aspect of their life and then learns how to plan their finances in a way that minimizes their tax liability. When I say the income tax code...
by | Nov 17, 2015 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
What your personal goals are will affect how you design and run your business. My favorite example of this occurred shortly after I opened my CPA firm 20 years ago. I was helping the owner of a portrait studio implement a marketing plan that we had created...
by | Nov 16, 2015 | Cost Cutting, Income Taxes, Other, Sales & Marketing, Small Business Owners, Small Business Success Series
This week I had an appointment with the owner of a small trucking company who wanted to know if he should incorporate. He has been in business for about five years and has grown the company to about $700,000 in revenue, but was still having small losses due to...
by | Nov 13, 2015 | Sales & Marketing, Small Business Owners, Small Business Success Series
Marketing referrals are a great way for a business to gain new clients; however, not all business owners place much importance on developing a system for obtaining them. Referrals are the foundation that will propel your business to long-lasting success. ...
by | Nov 12, 2015 | Business Profit & Cash Flow Tips, Sales & Marketing, Small Business Owners
The lifetime value of a customer is one of the most important numbers every business owner must know and understand. You calculate it by taking the average price that your customers pay for your main products or services and multiplying that average by the...
