by | Jan 21, 2016 | Sales & Marketing, Small Business Owners
Just about every marketing book stresses the importance of having a successful “unique selling proposition” (USP). This is often called a unique selling point, unique selling position, or even a unique selling product. But many times they fail to follow the 3...
by | Jan 7, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
The number one question I hear from new consulting clients is, “How can I increase sales?” I always ask, “Why do you want to increase sales?” This usually makes them look at me like I just added a third eye in the middle of my forehead. But when I...
by | Dec 23, 2015 | Sales & Marketing, Small Business Owners, Small Business Success Series
With the rise of social media, email, and text messaging, many business owners have forgotten about an old reliable marketing tool. When done correctly, direct mail allows you to put the right message squarely in the perfect prospect’s hand at the exact time...
by | Dec 7, 2015 | Other, Sales & Marketing, Small Business Owners
Myth: A widely held but false belief or idea. Myths are harmless for most people. They can believe them without any real negative effects. But when a business owner believes a myth, it can cause business failure or stagnation. I’ll use myself as...
by | Dec 2, 2015 | Sales & Marketing, Small Business Owners, Social Media Marketing
Advertising your business used to be so easy. Put a good Yellow Pages ad together, buy some air time on radio and/or TV, and set up a weekly newspaper ad selling your product. Then you could forget about it and wait for the customers to come in. Sadly,...
by | Nov 25, 2015 | Sales & Marketing, Small Business Owners
A customer avatar is simply a detailed profile of your target customer. Creating avatars allows you to: market to a particular niche and become the "go-to" company. increase your sales conversion rate because you're appealing directly to your...
