by | Feb 23, 2016 | Sales & Marketing, Small Business Owners
A recent study by CBInsights listed the top 20 reasons start-ups fail. (Full study at https://www.cbinsights.com/blog/startup-failure-post-mortem) This isn’t the first study about start-up failure, but it is different from others in that it provided a...
by | Feb 19, 2016 | Business Profit & Cash Flow Tips, Sales & Marketing, Small Business Owners
Setting up a well-thought-out customer call-back department can dramatically increase just about any business’s sales. One of the first businesses I coached was a high quality portrait studio. When customers picked up their portraits, they were offered...
by | Feb 11, 2016 | Sales & Marketing, Small Business Owners
Publicity is often overlooked as a valuable marketing tool for attracting attention and interest in a product, service, or company. Using publicity as a sales tool is often much more effective than purchased advertising. Your customer is much more likely...
by | Feb 10, 2016 | Business Profit & Cash Flow Tips, Sales & Marketing
If you are billing by the hour—stop! Your customers hate it and it doesn’t reward you appropriately. It also often stops you from upselling additional services. And let’s face it—you and your employees both hate tracking your time. Your customers really...
by | Feb 4, 2016 | Accounting & Bookkeeping, Books, Cash Flow, Sales & Marketing, Small Business Owners
Accounts receivable factoring is another mode of receivables management and working capital funding to eventually increase the cash flow. Accounts receivable factoring involves buying and selling of accounts receivables in order to obtain immediate cash or working...
by | Jan 22, 2016 | Sales & Marketing, Small Business Owners
When you are starting a new business, opening a new branch, or introducing a new product line, it is important to know how much you need to sell to break even. Any time you don’t sell enough to break even, that's an early warning of major problems you will...
