by | Jun 20, 2016 | Business Profit & Cash Flow Tips, Sales & Marketing, Small Business Owners
To improve your profitability you must either make a larger gross margin on each dollar of sales or sell more without increasing your fixed costs. It goes without saying that the greatest improvement will be realized when you achieve both simultaneously. ...
by | Jun 10, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Sales & Marketing, Small Business Owners, Small Business Success Series
Email marketing to your current customers is one of the most efficient marketing tools you can use. It is much cheaper to sell to your current customers because they already know you, like you, and trust you. But like most things in business, you must...
by | Jun 2, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Cost Cutting, Sales & Marketing, Small Business Owners, Small Business Success Series
If you don’t have financial controls in place, it’s not a question of whether people will steal from you, but when. The best way to ensure that your company won’t suffer from property or financial loss is to be savvy. As the old adage says, an ounce of...
by | May 30, 2016 | Business Profit & Cash Flow Tips, Sales & Marketing, Small Business Owners
Successful business owners all have one thing in common, they are never satisfied with sales levels. Whether you are making $10,000 a year or $1 million a year, there is always a possibility for growth. Growth only comes when you realize it can happen. You will...
by | May 20, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
Most business owners are like P.T. Barnum who famously said, “I waste half my advertising dollars; the only problem is I don’t know which half.” Peter Drucker provides the key with his famous saying, “What gets measured gets managed.” And therein lies the key! ...
by | May 19, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Sales & Marketing, Small Business Owners, Small Business Success Series
Most business owners will tell you that customer referrals are the best source of new customers. In today’s economy, customers are more skeptical and cautious than ever. Getting recommendations from friends and family is one of the best ways to break...
