by | Nov 9, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
From 2001 to 2007, I was a school board trustee. For those who don’t know, this amounts to having a non-paying part-time job. The politics involved and the amount of time it consumed made it almost impossible for me to do any serious marketing for my CPA...
by | Nov 3, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners
When I first started this blog, I mainly expected that it would help me keep my clients informed about tax law changes and provide them with information to help them grow their business. Feedback from my clients and prospects has confirmed that the blog has...
by | Oct 14, 2016 | Sales & Marketing, Small Business Success Series, Social Media Marketing
As a business owner, I am always receiving emails advertising everything under the sun. At least once a week a salesperson will drop off their business card and sales material in hopes of getting me to buy their product. Every one of us is constantly bombarded...
by | Oct 12, 2016 | Business Profit & Cash Flow Tips, Sales & Marketing
Being in El Paso, I have no shortage of great Mexican food restaurants to choose from. So why do I go to one particular restaurant more often than another? Simple: Their service is 10 times better than the others. There are two Mexican...
by | Oct 7, 2016 | Books, Business Profit & Cash Flow Tips, Sales & Marketing, Small Business Owners, Small Business Success Series, Social Media Marketing, Web/Tech, Weblogs
What I didn’t understand when I started my CPA firm is that every business is a marketing business! A business without customers is called a hobby. This leads to the major problem that most new business owners discover: They may be good at what...
by | Sep 30, 2016 | Sales & Marketing, Small Business Owners
By now we all know there is a lot of planning that goes into getting the most out of our marketing. But how do you know when it’s time to stop planning, and time to pull the trigger and actually start marketing? Small business owners are known for being...
