by Wayne Belisle | Aug 25, 2024 | Sales & Marketing
In business, profitability should be the driving force behind every decision you make. Yet, many entrepreneurs find themselves holding onto products or services that don’t bring in the profits they should. Today, we’re diving into how to ensure...
by Wayne Belisle | May 28, 2024 | Sales & Marketing
Raising prices can seem counterintuitive, especially in a struggling economy. However, as a business, your costs are always increasing. To maintain your profit margins and ensure sustainability, raising your prices may be necessary. Before making any changes,...
by Wayne Belisle | Jan 8, 2024 | Sales & Marketing
How often do you connect with your current customers? Weekly? Monthly? Quarterly, even? Today, I want to talk about the importance of staying in contact with your customers—namely, through the power of newsletters. If your business isn’t staying top of mind, you’re...
by Wayne Belisle | Dec 25, 2023 | Profit Maximizer Moment, Sales & Marketing
Recently, we’ve been talking about the power of referrals, as well as how to capture more of them using something called the E.A.R. method. Today, we’re going to take this topic one step further by discussing how to create a referral program for your business—not just...
by Wayne Belisle | Sep 4, 2023 | Sales & Marketing
Increasing sales without paying for advertising is every business owner’s dream. Unfortunately, far too many business owners have tunnel vision when it comes to their sales process. They spend most of their time advertising to cold leads, and their low conversion...
by Wayne Belisle | Jun 26, 2023 | Business Profit & Cash Flow Tips, Sales & Marketing, Small Business Owners
If you own a business, you know that it’s not always easy to convert a lead into a customer. After all of the advertising, marketing, and communication, you may have exhausted a significant amount of time, energy, and money earning their business. This begs the...
