by | Mar 14, 2017 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
Most startup business owners start their business by thinking about the product or service they are offering. They fail to answer the most important question that every business owner must answer: Why should I, the customer, choose your product or use your service...
by | Mar 13, 2017 | Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Small Business Owners, Small Business Success Series
A recent study found that half of all small businesses are having trouble collecting receivables. During good times, this is an annoyance. During bad times, it is often the path to an appointment with a bankruptcy attorney. Collecting receivables requires a plan and a...
by | Mar 8, 2017 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
Let’s look at how up-selling and cross-selling can massively increase this customer’s value. (Up-selling is adding related products or services to the original purchase. Cross-selling is getting this customer to buy a product or service totally unrelated to the...
by | Mar 6, 2017 | Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Sales & Marketing, Small Business Owners
The myth most business owners believe: The most important thing is to get the sale! Why this myth causes a problem: It focuses on the wrong thing! The only thing that counts in a business is to make a profit. You didn’t start a business to make a sale and turn around...
by | Feb 8, 2017 | Business Success Series, Small Business Owners, Small Business Success Series
The short answer is yes. If your business is not growing the way you want it to, it is almost always the business owner’s fault. The business, after all, is your creation. You decided what it looked like and how it would be run. Many times, the business owner does not...
by | Jan 6, 2017 | Business Success Series, Small Business Owners, Social Media Marketing
One of the big advantages a CPA has working with small business owners is that we get to learn what makes them profitable and what makes them fail. In a past blog I gave you a number of reasons small business fail. But while avoiding these reasons for...
