Business Success Secrets: Lessons Business Owners Keep Learning the Hard Way! Planning Is the Key to a Successful Advertising or Promotional Campaign

by | Sep 8, 2011 | Business Success Series, Cash Flow, Sales & Marketing, Small Business Owners, Small Business Success Series

The myth most business owners believe: All I need to have a successful advertising or promotional campaign is to just buy an ad, pick some products to advertise, cut my normal price by 20 percent, and then wait for the customers to start rolling in. Why this myth...

Business Success Secrets: Lessons Business Owners Keep Learning the Hard Way! No Pain – No Change! The Unofficial Business Owner’s Slogan

by | Aug 29, 2011 | Accounting & Bookkeeping, Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Cost Cutting, Sales & Marketing, Small Business Owners, Surviving an IRS Audit Series

 The myth most business owners believe: I can still get the job done, it can wait. Why this myth causes a problem: Just about every week I meet with business owners who have waited too long to address an issue that has now become an emergency! The numbers of...

Business Success Secrets: Lessons Business Owners Keep Learning the Hard Way! In advertising, buying an ad is not the first step!

by | Aug 17, 2011 | Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series

The myth most business owners believe:  Most business owners think that advertising is as easy as picking up the phone, placing an ad buy and writing a check. Then, sit back and wait for the revenue to come flying in! The truth successful business owners learn...

Tax Tip of the Week: What employer payments to an employee are not taxable to them?

by | Aug 16, 2011 | Accounting & Bookkeeping, Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Cost Cutting, Income Taxes, Small Business Owners

This is a frequent question I receive from both employers and employees. The debt fight in Washington has highlighted what the President calls, “tax loopholes that should be closed.” A “loophole” is a legal deduction that Washington has written in to the code to...