by | Sep 30, 2011 | Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
Having all of their marketing work together is one trick that marketers use to make a lasting impression with audiences. To give some examples: Nike and Just Do It, Frosted Flakes and Tony the Tiger, Target with their bullseye logo and heavy use of the color red in...
by | Sep 29, 2011 | Business Profit & Cash Flow Tips, Business Success Series, Small Business Owners, Small Business Success Series
Many of my clients each year are startups. This is the first in a series specifically for startups and the issues they face while trying to survive the tough early years. One of the first things a business owner should do before they even open a business is to clarify...
by | Sep 28, 2011 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
The myth most business owners believe: I should sell my product or service to whoever wants to buy it. Why this myth causes a problem: If a customer purchases your product or service and it doesn’t really meet their need, they become disillusioned. Worse yet, they...
by | Sep 26, 2011 | Accounting & Bookkeeping, Business Profit & Cash Flow Tips, Business Success Series, Client Question of the Week, Cost Cutting, Income Taxes, Small Business Owners
Question: When should I incorporate my business? Answer: This week I had an appointment with the owner of a small trucking company who wanted to know if he should incorporate. He has been in business for about five years and has grown the company to about $700,000 in...
by | Sep 23, 2011 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
The myth most business owners believe: All I need to be successful is to provide an excellent product with great service. Why this myth causes a problem: Let me give you my example. When I opened 20 years ago, I picked up six clients in the first two weeks. "Hey,...
by | Sep 14, 2011 | Business Profit & Cash Flow Tips, Business Success Series, Current Affairs, Sales & Marketing, Small Business Owners, Web/Tech, Weblogs
I know we have done SEVERAL blogs about social media, but we can’t stress it enough! Many studies have shown the effectiveness of social branding and how it really does work in increasing brand loyalty and sales! Keeping an active social network presence does take...
