by | Sep 7, 2016 | Business Success Series, Cash Flow, Small Business Owners
I don’t know anyone who likes to budget. I’m a CPA and I don’t like budgeting. I, like most business owners, like to dream of the day when I have enough cash in the bank that I don’t have to worry about budgets ever again. But for most of us, that is...
by | Aug 26, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Small Business Owners, Small Business Success Series
I was like most business owners when I started. I was good at doing the core product and thought that would be enough. My training and experience had made me a good CPA. But I had never been trained in marketing and sales. I thought if I...
by | Aug 25, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Cost Cutting, Personal financial planning, Sales & Marketing, Small Business Success Series
When you sell a product that the customer perceives as a commodity, you can only compete on price. A small business owner always loses a price war to the “big boys” who have the ability to buy products in bulk and have cost savings as a result of economies of...
by | Aug 24, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Small Business Owners, Small Business Success Series
The formula for business success is amazingly simple. It consists of the following: Find the hungry customers. Dan Kennedy is famous for saying, “The number one thing I would want if I owned a restaurant is hungry customers.” By this he...
by | Aug 18, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
A study published by Bob Thompson, “The Loyalty Connection: Secrets to Customer Retention and Increased Profit”, found that 73 percent of customers who stopped buying from a business did so because of customer service. Further digging showed that...
by | Aug 17, 2016 | Business Success Series, Small Business Owners
Management by walking around (MBWA) is a concept that was popularized back in the ‘80s by Tom Peters and Robert Waterman in their bestseller In Search of Excellence. Steve Jobs of Apple was a master practitioner of this theory. Not only did he talk to...
