When businesses need to increase profits, where do they usually turn? Typically, they will ramp up their marketing efforts in order to grow their customer base, or they will employ various strategies to help them convert a higher percentage of their leads into paying...
There’s a trend that’s gathering steam—a trend that I’ve noticed over the past few years with my own client base and one that has also been confirmed by other CPAs. The majority of business clients are in one of two camps: their businesses are doing extremely well, or...
If you're a business owner and you've been looking for ways to maximize your profits, the idea of only 2% profit growth may seem baffling at first. Why only 2%? Wouldn't you want more? Why not aim for 20% growth? Or 50%? Or even more? It may be tempting to aim that...
Here are the Profit Killers You Should Prioritize Recently, we discussed profit killers, what they are, and what it takes to fully eliminate them. As a quick refresher, a profit killer is a flaw or problem in your business that prevents you from reaching your full...
Eliminating Profit Killers Could be What Takes Your Business to the Next Level Over the past 40 years, I’ve worked with thousands of business owners, and that’s no exaggeration. One of the most surprising things I’ve learned in that time was that there’s surprisingly...
If you’re a small business owner, it’s practically certain that you’ve been affected by the COVID-19 pandemic. It’s likely that you took out PPP loans, and odds are you will need guidance not just with understanding the laws themselves, but how these laws have...
The world of business faced considerable challenges last year, and it's forced us to reevaluate the nature of work in numerous ways. That being said, there are principles of business that have remained true before COVID and that hold now, and one of them is the #1...
It's no secret that customers are the lifeblood of every business, so wouldn't it be in your best interests to know what's important to them? Knowing the specific things that are important to your customers is key to running a successful business, but you'd be shocked...
It’s extremely common for new business owners to focus too much on increasing sales during their first year of operation, thinking that this will automatically solve all of their problems. While this may sound reasonable on paper, this way of thinking is actually...
As a CPA, I often get asked about the state of the economy—more specifically, I’m asked about what’s going to happen in the future. The honest truth is that I don’t know. In fact, nobody knows. There’s no way to predict what’s going to happen in the future, especially...