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How to Manage Outsourced Projects

Managing complex projects is difficult enough at the best of times, but a whole new level of complications is added by outsourcing. Problems that commonly derail outsourced projects are not usually caused by the outsourcer’s competence so much as a lack of common...

Curb Your Spending With a Shopping List

We’ve all seen them – the little old ladies religiously checking items off their shopping lists as they negotiate the aisles of the supermarket. But if you’re tempted to think that their need to write everything down is due to failing memory, think again. These canny...

Don’t Forget Branding

Branding was once something marketers couldn’t stop talking about.  But once online marketing arrived, branding took a backseat, and has even been devalued. But branding still has a place in marketing! Recently, I was in a meeting going over a campaign for the...