While successful diversification offers security and great opportunities for increased profits, italso represents significant peril. You need to differentiate between two types of diversification,one of which works far better than the other. The best kind of...
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How to Eliminate Most Hiring Mistakes
Most business owners make the mistake of having no formal hiring process and tend to hire thefirst qualified applicant they interview. This causes them to spend too much time interviewingand asking too many of the wrong questions. This often results in them firing the...
Help! I Just Received an IRS Audit Letter!
First, don’t panic. The majority of audits are done by mail, focusing on one or two items. The letter will ask you to mail in records and other information justifying the item they are questioning. Simply include copies of your documentation and mail...
No Pain, No Change!
I have often joked that I should have a sign over my conference room that says, “No Pain, No Change!” As business owners, we all fall into this trap at some point. When things are going well and the money is flowing in, we think everything is fine; we think we...
Management by Walking Around
A Key Concept Used by Apple and Hewlett-Packard to Grow Their Businesses Management by walking around (MBWA) is a concept that was popularized back in the 80s byTom Peters and Robert Waterman in their bestseller In Search of Excellence. Steve Jobs ofApple was a master...
Great Marketing on a Small Budget
Many of my clients don’t have the money to do a large marketing campaign. So they simply do nothing and hope, or they rob Peter to pay Paul in order to do a radio, TV, or newspaper ad. They often forego paying their payroll taxes or vendors, hoping that their...
Eliminate tax processing errors and penalties for ever
In this video I discuss the biggest problems that business owners experience while doing their own payroll. I also discuss the one recommendation I make to my business clients to avoid payroll problems and penalties forever. In this video I also review what the SMART...
Reducing Labor Costs
Reducing Labor Costs (to the lowest possible without reducing customer satisfaction!) The most important thing for every business owner to remember is that there are only three reasons for a business owner to hire employees: The job is required to sell and deliver...
Just Get Their Email Address!
The fastest way to increase sales and customers is to increase sales to current customers. And email marketing is one of the fastest, easiest, most economical and effective methods of marketing available to the small business owner. Watch this video to learn the...
Educating the Accidental Manager!
If you plan to grow a massively profitable business you will need to hire employees. Unfortunately most business owners have no formal employee management training. Learning to hire, manage, motivate, delegate to, compensate and everything else that comes with your...