by Wayne Belisle | Aug 6, 2024 | Profit Maximizer Moment, Small Business Owners
Every month, businesses face the challenge of covering their rent, payroll, and other expenses. Operating on a “taxi model”—where revenue comes from one-time sales and the search for the next client begins immediately after—can lead to unstable cash flow....
by Wayne Belisle | Feb 5, 2024 | Profit Maximizer Moment
Do your customers remember you? This may sound like a silly question, but it’s an important one for you to ask. You might be thinking, well, of course they do! I did great work for them! And that may very well be true. Unfortunately, doing great work isn’t always...
by Wayne Belisle | Dec 25, 2023 | Profit Maximizer Moment, Sales & Marketing
Recently, we’ve been talking about the power of referrals, as well as how to capture more of them using something called the E.A.R. method. Today, we’re going to take this topic one step further by discussing how to create a referral program for your business—not just...
by Wayne Belisle | Sep 18, 2023 | Profit Maximizer Moment
I have noticed a trend with many of my clients over the past year or two. While their sales numbers have increased, so have their costs of goods sold. In other words, they have sold more but made less. How can that be? Of course, the recent bout of inflation is partly...
by Wayne Belisle | May 29, 2023 | Profit Maximizer Moment, Small Business Owners
You’ve captured a lead and successfully converted them into a paying customer. You’ve upsold them and cross-sold them at every chance, and maybe you’ve even managed to turn them into repeat customers. For all intents and purposes, you have maxed out their value....
by Wayne Belisle | May 15, 2023 | Profit Maximizer Moment, Small Business Owners
Did you know that committing just 15–30 minutes per week to reviewing five key accounting reports could help you improve your business’s profitability? Now, I know what you’re thinking. That’s my accountant’s job! As a business owner, spending some quality time with...
