by | Sep 5, 2017 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
Many of my clients don’t have the money to do a large marketing campaign. So they simply do nothing and hope, or they rob Peter to pay Paul in order to do a radio, TV, or newspaper ad. They often forego paying their payroll taxes or vendors, hoping that...
by | Sep 4, 2017 | Business Profit & Cash Flow Tips, Business Success Series, Small Business Owners, Small Business Success Series
I was asked recently, “What would you do differently if you were starting your business today?” It is a much harder question than you would think, because there is so much that I have learned about owning and operating a business that I did not know when I...
by | Aug 24, 2017 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
So what is it that the very best business owners do that makes them successful? The answer can be found in a paper released by Moya K. Mason earlier this year titled, What Causes Small Businesses to Prosper? In it, she writes, “What does matter, it turns out, is...
by | Aug 23, 2017 | Business Profit & Cash Flow Tips, Business Success Series, Current Affairs, Sales & Marketing, Small Business Owners, Small Business Success Series
The Real Reason Small Businesses Fail and Succeed One of the big advantages CPAs have working with small business owners is that we get to learn what makes them profitable and what makes them fail—without losing any of our own funds. Not only that, but we are...
by | Aug 22, 2017 | Business Profit & Cash Flow Tips, Sales & Marketing, Small Business Owners, Social Media Marketing
A sales funnel is an automated system designed to maximize the lifetime value of a customer by automatically “funneling” them toward buying more of your products over time. If you are not using sales funnels, you are leaving SERIOUS money on the...
by | Aug 21, 2017 | Business Profit & Cash Flow Tips, Business Success Series, Small Business Owners
Running a business from home is a tricky thing because, on one hand, you have decided to work from home for the flexibility; while on the other hand, everyone (including you, sometimes) seems to think working from home means a vacation with a computer. Taking...
