How often do you connect with your current customers? Weekly? Monthly? Quarterly, even? Today, I want to talk about the importance of staying in contact with your customers—namely, through the power of newsletters. If your business isn’t staying top of mind, you’re...
Recently, we’ve been talking about the power of referrals, as well as how to capture more of them using something called the E.A.R. method. Today, we’re going to take this topic one step further by discussing how to create a referral program for your business—not just...
As a business owner, it’s your responsibility to uncover your customers’ problems and position your products as the best solutions in your market. However, this is often much easier said than done. After all, no two customers are the same, right? So, how can a single...
Diversification is crucial in many areas of life, whether it’s investing in the stock market or scouring multiple news sources to uncover the real truth. And guess what? In business, this is no different. Diversification is the key to a healthy and stable company, and...
Every business wants to grow and become more profitable. But why are some businesses successful while others aren’t? Much of this has to do with who businesses sell to. Believe it or not, marketing to your current customers is the fastest way to grow your business...
If you’re a business owner, chances are that you’ve honed your craft. You likely have many years of industry experience, understand your market inside and out, and are great at what you do. Otherwise, you wouldn’t have had the confidence to start a business!...
Businesses start at square one each month. To pay their rent, employees, expenses, vendors, suppliers, and other bills, they must sell enough of their products and services. Of course, they can collect receivables for a while; but eventually, that money will run out...
As a business owner, you have a bird’s-eye view of productivity, efficiency, sales, and most importantly, profits. Imagine, for a moment, the kind of impact that managing your best asset to T might have on your business overall. Chances are that it would have a...
I have noticed a trend with many of my clients over the past year or two. While their sales numbers have increased, so have their costs of goods sold. In other words, they have sold more but made less. How can that be? Of course, the recent bout of inflation is partly...
Increasing sales without paying for advertising is every business owner’s dream. Unfortunately, far too many business owners have tunnel vision when it comes to their sales process. They spend most of their time advertising to cold leads, and their low conversion...