When it comes to increasing sales, there are all kinds of levers you can pull. Selling to your current customers is at the very top of that list. This is the easiest and most cost-effective way to boost your sales numbers, as you’re dealing with customers who already...
Do your customers remember you? This may sound like a silly question, but it’s an important one for you to ask. You might be thinking, well, of course they do! I did great work for them! And that may very well be true. Unfortunately, doing great work isn’t always...
Do you know the key to generating more sales for your business? It’s trust. Whether you’re a small mom-and-pop business or a large corporation, trust is the biggest obstacle lying between you and your customers. After discovering a new product or service, most...
How often do you connect with your current customers? Weekly? Monthly? Quarterly, even? Today, I want to talk about the importance of staying in contact with your customers—namely, through the power of newsletters. If your business isn’t staying top of mind, you’re...
Recently, we’ve been talking about the power of referrals, as well as how to capture more of them using something called the E.A.R. method. Today, we’re going to take this topic one step further by discussing how to create a referral program for your business—not just...
As a business owner, it’s your responsibility to uncover your customers’ problems and position your products as the best solutions in your market. However, this is often much easier said than done. After all, no two customers are the same, right? So, how can a single...
Diversification is crucial in many areas of life, whether it’s investing in the stock market or scouring multiple news sources to uncover the real truth. And guess what? In business, this is no different. Diversification is the key to a healthy and stable company, and...
Every business wants to grow and become more profitable. But why are some businesses successful while others aren’t? Much of this has to do with who businesses sell to. Believe it or not, marketing to your current customers is the fastest way to grow your business...
If you’re a business owner, chances are that you’ve honed your craft. You likely have many years of industry experience, understand your market inside and out, and are great at what you do. Otherwise, you wouldn’t have had the confidence to start a business!...
Businesses start at square one each month. To pay their rent, employees, expenses, vendors, suppliers, and other bills, they must sell enough of their products and services. Of course, they can collect receivables for a while; but eventually, that money will run out...