Not knowing your true costs & opportunity costs can seriously lower your business profits. Learn why you must know your costs & how to calculate them Make Sure All Your Products Are Cash Cows All business owners know that not all products are...
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Part 2 Not Mastering Your Cash Conversion Cycle
In every business, cash is king. You’re going to go out of business without it, even if you’re profitable. With it, you can hide a lot of sins. But the truth is that very few business owners actively manage their cash. Mastering Your Cash Conversion Cycle The...
Major Business Mistakes You Must Avoid! Part 1: Not Focusing on Marketing
Thousands of businesses fail every year. This year much more than any time in history. Here I discuss what marketing and sales you must focus on to succeed. Every year thousands of businesses shut their doors, ending the dreams of so many hopeful...
Do You Have What it Takes to Succeed?
In this video I cover the three traits every successful business owner and high level sales person must have. I was recently listening to an interview with master salesman Steve Clarke (you should check out his website www.newschoolselling for some great sales...
Increasing Profits with Product Tiers
Creating product tiers is one of the easiest ways to increase sales from your current customers. See why they work and how you can use them for your business. Creating product tiers is one of the easiest ways to increase sales from your current...
COVID19 Closed My Business Again! Should I Bother Trying to Reopen?
This week I had many calls from businesses that have been forced to close again due to COVID19! They want to know what should they do? Here's how I answered?
Marketing on a Small Budget
Every business experiences a time where they need new customers but just don’t have the advertising budget. For this I recommend four things. Every business experiences a time where they need new customers but just don’t have the advertising budget. For...
Business Myths Can Kill a Business!
Myths are harmless for most people. But when a business owner believes a myth, it can cause business failure. Let's discuss those that can hurt a business. Myth: A widely held but false belief or idea. Myths are harmless for most...
Reviewing the Income Statement to Increase Profits
Learn how a CPA looks at your Income Statement with an eye towards increasing profits.
Why Should I Buy From You?
In this video I discuss the 3 major rules of to follow to answer the most important question of "Why should I buy from you?" Just about every marketing book stresses the importance of having a successful “unique selling proposition” (USP). ...