Why You? Within the world of sales and marketing, this is the MOST important question you must answer! Out of all of the choices a person has, including doing nothing, you must communicate to your prospects that you are the best option and why that is the...
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Do I have to pay my employees sick pay due to COVID?
Back in March of 2020, the CARES Act was passed in an attempt to provide assistance to workers, families, and communities during such unstable times. While it has helped millions of Americans so far, it is also incredibly complicated to fully...
Everything You Need to Know About Raising Your Prices
When I tell small business owners that they need to be raising their prices… they balk. “I can’t do that!” they say. “Not in the middle of a pandemic! Not so close to the holidays!” The excuses are endless. However, I can say with certainty that raising your prices is...
Why You Need to Stop Discounting & Raise Your Prices Instead!
Every business owner has been faced with a customer carrying a competitor’s ad or invoice with a lower price. Your immediate reaction is to match the price. When you are trying to increase gross profit, the fastest route to putting more cash in your...
Cash is King! (and where to find it hiding in your business)
Your business can be profitable and still run out of cash. That is because the cash is hiding everywhere in your business but is not in your bank account. In this video I discuss where to find it and how to get it back into your account.
PPP Loan Changes You Need to Know About Before You Ask for Forgiveness
Though the pandemic continues on, the immediate urgency has died down, and many small business owners like you are now filing the required paperwork to have their PPP loans forgiven. Unfortunately, the rules for and details of loans like these are always changing and...
5 Reasons Your Small Business Will Fail and How to Avoid Them
These days, there’s more of a risk than ever that a small business will fail. Between the pandemic impacting how businesses operate day-to-day, changes in the economy as we adjust to this new normal, and myriad other factors, it can seem like it’s impossible for a...
Finding the Cash Hiding in Your Business
Increasing sales is important to any profit enhancement plan. But cost cutting cannot be left out. In this video I cover the 3 rules for successfully cutting costs. Increasing sales is important to any profit enhancement plan. But cost cutting cannot be...
Finding the Cash Hiding in Your Business
In tough times or good times, tracking every dollar your business uses and making sure your cash is spent wisely will lead to more cash in your bank account. Here are some ideas that usually increase business cash flow quickly. In my forty+ years of working...
My Business in in Trouble! What Should I do Now?
In this video I discuss what you need to do if you are working hard but making less. More importantly--how to avoid the problem.