After the arrival of the COVID-19 pandemic last March, businesses across the country entered a long period of turmoil and uncertainty. For many of them, this period has not yet ended. However, the passage of the CARES Act in late March of last year, in addition to the...
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How to Make a Customer Remember You and Your Small Business
Today, I want to focus on what it takes to make a customer remember you. Having helped my clients save over 6.8 million dollars over the last five years, I’m an expert in what it takes to be successful in business, and my book The 90-Day Profit Reset is filled with...
Everything You Need to Know About the Restaurant Revitalization Fund (And How to Use It to Your Advantage)
Did you know there’s a Restaurant Revitalization Fund, which is a fund available for restaurants, bars, and other eating establishments affected by the COVID-19 pandemic? It’s no secret that restaurants and bars have been hit the hardest by the pandemic. Statistics...
The Importance of Customer Lifetime Value For Your Small Business
As a business owner, you may have seen the term “customer lifetime value,” but not known what it meant. If your search for an answer brought you here, you’re in the right place! As it happens, customer lifetime value is perhaps the most important number that every...
What Does Paid Sick Leave and Coronavirus Mean for Your Small Business?
Almost exactly a year ago, Congress passed the CARES Act to provide relief for Americans during the Coronavirus pandemic. This $2.2 Trillion stimulus package provided billions to state and local governments, a Paycheck Protection Program, direct payments to...
SBA changes PPP rules to Finally Help Sole Proprietors, independent contractors and the self employed. But Hurry–Time Running Out!
In Today’s video you’ll learn about the new PPP rules issued by the SBA can greatly help sole proprietors, independent contractors and self-employed. Before the SBA changes many small business owners who didn’t have payroll had to calculate on net income now can use...
Referrals the Right Way- Part 1
I’ve said it before, and I’ll say it again… The most valuable asset a business has is its existing customers. But what is a business’ second most valuable asset? Customers by referral! If you want your business to grow and your sales to increase, use your current...
Referrals the Right Way – Part 2
Had a glitch that shut down my live video. Here is the completion of how to get referrals the correct way
How the 8020 Rule Can Massively Increase Profits
Do you want to improve your profit and re-engage customers? Obviously, the answer is yes, but how do we do this while juggling a cacophony of other tasks and obligations as busy entrepreneurs? The best way to grow profits is with the 80/20 rule. This rule states that...
How Eliminating the “What If” dramatically increases sales
In this video I discuss how a strong guarantee will dramatically increase sales from both your current customers and prospects.