by | Sep 30, 2019 | Profit Maximizer Moment
When you first start a business you are both the president and the janitor. As long as you are doing most of the work, management is easy. Once the business grows to a point where you can’t do it all by yourself anymore, having strong management skills is what...
by | Sep 25, 2019 | Profit Maximizer Moment
If you’re a business owner, you know how much you rely on your family’s support. Your spouse is probably already helping you in your business. In this video I cover why officially putting them on the company’s payroll has many advantages. Before you do anything else,...
by | Sep 24, 2019 | Profit Maximizer Moment
Creating product tiers is one of the easiest ways to increase sales from your current customers. All it requires is that you design more elite versions of your current products. You and your customers are already used to this. We see examples everywhere. In this video...
by | Sep 23, 2019 | Profit Maximizer Moment
Just about every marketing book stresses the importance of having a successful “unique selling proposition” (USP). This is often called a unique selling point, unique selling position, or even a unique selling product. But many times they fail to follow the 3 major...
by | Sep 20, 2019 | Profit Maximizer Moment
If you want to grow a business it must become scalable. That means you will need to hire a team of people that you can depend on so that you can concentrate on the important work of growing your sales, profit and cash balance. But all business owners will tell you...
by | Sep 19, 2019 | Profit Maximizer Moment
Every small company experiences times when they are short of staff because of seasonal demand or large special projects. Let’s face it—there is really no way for a small business to staff correctly 100 percent of the time. So how do you know that it really is time to...
