Just about every marketing book stresses the importance of having a successful “unique selling proposition” (USP). This is often called a unique selling point, unique selling position, or even a unique selling product.
But many times they fail to follow the 3 major rules of a successful USP. These were introduced by Robert Reeves in his book Reality in Advertising which was published way back in 1961. And yes, he was one of the Mad Men that the popular TV show is loosely based on).
Mr. Reeves argues that being different isn’t enough. To be truly successful your USP (unique selling position) must do the three items covered in this video.
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In this group you may feel free to message me directly if you have a question or need help. I am a CPA that has been working with small business owners since the late 1970’s. There is a very good chance that either my clients or I have faced your problems before and I can help you avoid our mistakes and repeat our successes.
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Be sure to check out my blog, “Small Business Profit Maximizer!” Where I share these videos and other ideas you can use to make this your most profitable year ever! Click https://wjb-cpa.typepad.com/ to go to the blog page.
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Also click on www.thesmartprofitmaximizer.com for our online coaching courses including the following free courses:
• Double Your business profits in 30 Days
• Turn to your customers when you need cash now
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Finally, if you have a question or wish to talk to me you can email me at Wayne@wjb-cpa.com or call my office at 915-857-8158.
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Thanks so much and let’s make this our most profitable year ever!