by | Jan 22, 2020 | Profit Maximizer Moment
Every business owner understands that controlling costs is key to a profitable business. But few really understand the effect cost cutting will have on their bottom line. In this video I cover why cutting overhead is so important and how best to do so without...
by | Jan 15, 2020 | Profit Maximizer Moment
Improving Efficiencies In my 30+ years as a CPA, I have reviewed thousands of income statements for companies in hundreds of different industries. Without fail, 70 percent or more of the total costs is in product purchase and/or manufacturing and employee...
by | Jan 13, 2020 | Profit Maximizer Moment
Welcome to 2020! Got a late start since I started the year with a good flu bug. Now that I'm feeling better let's continue my series on Improving the Profit Formula by discussing how to increase customer retention. The sales portion of the profit...
by | Dec 18, 2019 | Profit Maximizer Moment
In the continuation of our improving the profit formula series I discuss ways to increase your annual sales for each customer by 10% per year. Use the 80/20 rule to identify your best customers. Set up procedures that emphasize selling more to your best...
by | Dec 13, 2019 | Profit Maximizer Moment
Make a list of what your ideal customers really want when they buy from you. What hassles are they trying to avoid or alleviate? What satisfaction are they trying to acquire? Make sure your sales staff knows how to approach your customers....
by | Dec 11, 2019 | Profit Maximizer Moment
The sales portion of the profit formula demands the largest portion of the owner's time. This ties in with the idea that every business is, at its heart, a marketing business. You are not in the business of what you do or produce. You...
