Just about every marketing book stresses the importance of having a successful “unique selling proposition” (USP). This is often called a unique selling point, unique selling position, or even a unique selling product. But many times they fail to follow the 3 major...
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10 Costly Hiring Mistakes
If you want to grow a business it must become scalable. That means you will need to hire a team of people that you can depend on so that you can concentrate on the important work of growing your sales, profit and cash balance. But all business owners will tell you...
5 Signs That It’s Time to Hire
Every small company experiences times when they are short of staff because of seasonal demand or large special projects. Let’s face it—there is really no way for a small business to staff correctly 100 percent of the time. So how do you know that it really is time to...
8 Steps to Jump Starting Your Business Profits
A trend I noticed a few years back seems to be gathering steam. My business clients seem to be doing either exceedingly well or just barely surviving. Those in the middle appear to only be there while they are either growing rapidly or continuing a long-term slide to...
How to Get Referrals
Even with all the talk of the importance of social media marketing the most efficient and effective way to get new customers is by word of mouth and referrals from your current customers. This video discusses the best way to get your customers and contacts to refer...
How to Run Your Business Without Going Crazy
The answer to this question is always the same: Learn how to work the system. Fundamentally, every business is a system. A system is a collection of processes that together produce an intended result every time. The more you focus on improving your business systems,...
Eliminate Repeat Errors With Hot Tickets
Most problems occur repeatedly for a reason. Using hot tickets helps you quickly resolve problems. You will soon discover that they also help you track problems. Once you identify recurrent problems, you can start looking for causes and finding solutions. Watch to...
Why You Shouldn’t Be Afraid to Increase Prices
One of the fastest ways to increase your bottom line is to raise your prices. But when I mention this to my coaching clients their first reaction is to say it's impossible because they will lose customers. In this video I discuss why the fear of losing customers...
Why Discounting Your Price is the Wrong Choice
When your sales drop or a big time competitor threatens your business your gut reaction is to discount your price to increase sales. In this video I discuss why only discounting is often the wrong choice and what you must do if you must discount your price. Before you...
Videos Increase Sales
In this video I discuss how videos greatly increase sales. The facts used in this video are from a video by Drew Davis Before you do anything else, why not join The Profit Maximizer Club on FaceBook. This community is designed to help each other grow their...