Business is all about people. Selling to prospects, creating support networks, and motivating employees are vital to your success. This is the work most business owners enjoy and concentrate on. They figure they can just turn the money matters over to their bookkeeper...
Blog
Home »
Common Management Mistakes to Avoid
When you first start a business you are both the president and the janitor. As long as you are doing most of the work, management is easy. Once the business grows to a point where you can’t do it all by yourself anymore, having strong management skills is what...
Hiring Your Spouse Can Cut Your Tax Bill
If you’re a business owner, you know how much you rely on your family’s support. Your spouse is probably already helping you in your business. In this video I cover why officially putting them on the company’s payroll has many advantages. Before you do anything else,...
Increasing Sales With Product Tiers
Creating product tiers is one of the easiest ways to increase sales from your current customers. All it requires is that you design more elite versions of your current products. You and your customers are already used to this. We see examples everywhere. In this video...
3 Rules for a Successful USP
Just about every marketing book stresses the importance of having a successful “unique selling proposition” (USP). This is often called a unique selling point, unique selling position, or even a unique selling product. But many times they fail to follow the 3 major...
10 Costly Hiring Mistakes
If you want to grow a business it must become scalable. That means you will need to hire a team of people that you can depend on so that you can concentrate on the important work of growing your sales, profit and cash balance. But all business owners will tell you...
5 Signs That It’s Time to Hire
Every small company experiences times when they are short of staff because of seasonal demand or large special projects. Let’s face it—there is really no way for a small business to staff correctly 100 percent of the time. So how do you know that it really is time to...
8 Steps to Jump Starting Your Business Profits
A trend I noticed a few years back seems to be gathering steam. My business clients seem to be doing either exceedingly well or just barely surviving. Those in the middle appear to only be there while they are either growing rapidly or continuing a long-term slide to...
How to Get Referrals
Even with all the talk of the importance of social media marketing the most efficient and effective way to get new customers is by word of mouth and referrals from your current customers. This video discusses the best way to get your customers and contacts to refer...
How to Run Your Business Without Going Crazy
The answer to this question is always the same: Learn how to work the system. Fundamentally, every business is a system. A system is a collection of processes that together produce an intended result every time. The more you focus on improving your business systems,...