This week I had many calls from businesses that have been forced to close again due to COVID19! They want to know what should they do? Here's how I answered?
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Marketing on a Small Budget
Every business experiences a time where they need new customers but just don’t have the advertising budget. For this I recommend four things. Every business experiences a time where they need new customers but just don’t have the advertising budget. For...
Business Myths Can Kill a Business!
Myths are harmless for most people. But when a business owner believes a myth, it can cause business failure. Let's discuss those that can hurt a business. Myth: A widely held but false belief or idea. Myths are harmless for most...
Reviewing the Income Statement to Increase Profits
Learn how a CPA looks at your Income Statement with an eye towards increasing profits.
Why Should I Buy From You?
In this video I discuss the 3 major rules of to follow to answer the most important question of "Why should I buy from you?" Just about every marketing book stresses the importance of having a successful “unique selling proposition” (USP). ...
NOW is the Time to Massively Grow Your Business!
In this video I discuss why NOW is the perfect time to grow a massively profitable business--even in these tough economic times! Starting a business is risky. Very few businesses last 10 years, and even fewer actually achieve massive profits. So...
“I Have become a slave to my business!”
The most valuable resource in every business is the business owner’s time! You can buy everything else except more hours in the day. So what can a business owner do to “find” the time to focus on what is most important to their success and survival—increased...
Cash Profits Are All that Matter
In this video I discuss how the basic accounting formula of Sales-Expenses=Profits is hurting your business profits. When I took my accounting classes and passed the CPA exam (the first in 1976, the second in 1977—dang, I’ve been doing this a long time!) I...
How 15 Minutes a Week Can Massively Increase Your Sales, Cash Flow & Profits!
In this video I show how the owners of highly business profitable business owners use 15 minutes a week reviewing certain financial numbers to increase their sales, cash balances and profits. How spending 15 minutes per week reviewing five reports can increase...
Use Special Project Teams to Increase Profits
As you work on increasing your profits each month, you will start to identify many projects that need to be completed. Some will naturally belong to a certain employee; others will not. Those that do not should be assigned to a special project team. The purpose of a...