by | Sep 18, 2019 | Profit Maximizer Moment
A trend I noticed a few years back seems to be gathering steam. My business clients seem to be doing either exceedingly well or just barely surviving. Those in the middle appear to only be there while they are either growing rapidly or continuing a long-term slide to...
by | Sep 17, 2019 | Profit Maximizer Moment
Even with all the talk of the importance of social media marketing the most efficient and effective way to get new customers is by word of mouth and referrals from your current customers. This video discusses the best way to get your customers and contacts to refer...
by | Sep 12, 2019 | Profit Maximizer Moment
The answer to this question is always the same: Learn how to work the system. Fundamentally, every business is a system. A system is a collection of processes that together produce an intended result every time. The more you focus on improving your business systems,...
by | Sep 11, 2019 | Profit Maximizer Moment
Most problems occur repeatedly for a reason. Using hot tickets helps you quickly resolve problems. You will soon discover that they also help you track problems. Once you identify recurrent problems, you can start looking for causes and finding solutions. Watch to...
by | Sep 10, 2019 | Profit Maximizer Moment
One of the fastest ways to increase your bottom line is to raise your prices. But when I mention this to my coaching clients their first reaction is to say it's impossible because they will lose customers. In this video I discuss why the fear of losing customers...
by | Sep 9, 2019 | Profit Maximizer Moment
When your sales drop or a big time competitor threatens your business your gut reaction is to discount your price to increase sales. In this video I discuss why only discounting is often the wrong choice and what you must do if you must discount your price. Before you...
