I’m constantly telling business owners they need to be out on the store floor or out in the field selling. The reason is that they are their company’s number one salesperson! In this video I share a case where a client who forgot this rule. This was one of the main...
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Why Every Business Owner Should Be Mailing Newsletters
In this video I discuss how smart business owners are mailing monthly newsletters to massively increase their business profits. Before you do anything else, why not join the SMART Profit Maximizer community on FaceBook. This community is designed to...
Using Auto-Responders to Up-sell
Auto-responders allow you to automatically send a series of emails when a customer or prospect provides you an email address. In this video I outline an auto-responder series of emails that we helped a client design. Before you do anything else, why not join...
The Easy Way to Build Your Email List
Email marketing to your current customers is one of the most efficient marketing tools you can use. It is much cheaper to sell to your current customers because they already know you, like you, and trust you. But like most things in business, you must have a plan to...
Cut Your Taxes With a Retirement Plan
Qualified retirement plans are one of the best tax shelters available. They take advantage of the tax-saving strategy of tax deferral. The basic premise is to reduce taxes due now with a tax deduction on the amount invested in a retirement plan, letting it grow tax...
Maximize Every Business Customer Contact
In this video I discuss why it is vital to your sales and profits that you Maximize Every Customer Contact. C’mon over to the Small Business Profit Maximizer Facebook page at https://www.facebook.com/BusinessProfitMaximizer/ where I am sharing business profit...
Successful Business Owner’s Don’t Follow the Herd
Why then do most new business owners study what other business owners are doing, and then just copy them? This almost guarantees that they will become part of the 95 percent who eitherfail or are just getting by. If you truly want to succeed, you should instead see...
Switch From Hourly Billing to Value Billing and Watch Your Profits Grow!
Professionals and freelancers often quote hourly rates to their clients because that is how it is done in their industry. But if they were to ask their customers, they would quickly learn that just about all of them hate the uncertainty that accompanies this hourly...
How to Legally Reconstruct Your Records for an IRS Audit
If you are audited by the IRS, it is often several years after the end of the year being audited. It is unfortunately very common to be unable to produce the receipts, bills, or other written documentation for all the items the auditor is questioning. That’s when you...
Fastest Way to Grow Your Business!
When I start sales consulting with small business owners, the very first thing I get them to work on is improving every part of their sales cycle. Without a doubt, the fastest way to grow a business is to market to current customers. In this video I cover the main...