When I started my business, I was like many other new business owners—no sales background. I just wanted to try to sell to anyone who would let me talk to them. In this video I reveal how I quickly learned this was a mistake. My daily Smart Profit Maximizer videos...
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What I Would Do Differently If I Started Over
I was asked recently, “What would you do differently if you were starting your business today?” It is a much harder question than you would think, because there is so much that I have learned about owning and operating a business that I did not know when I first...
A Referral Program that Works Every Time!
Most business owners will tell you that customer referrals are the best source of new customers. In today’s economy, customers are more skeptical and cautious than ever. Getting recommendations from friends and family is one of the best ways to break through the...
Great Marketing on a Small Budget
Many of my clients don’t have the money to do a large marketing campaign. So they simply do nothing and hope, or they rob Peter to pay Paul in order to do a radio, TV, or newspaper ad. They often forego paying their payroll taxes or vendors, hoping that their...
Cost Segregation Studies Save More Than Ever
Business owners who have purchased their own building or tenant improvements are beginning to discover what large commercial property owners have known for several years—that a little known,widely misunderstood, and IRS-approved tax strategy called cost segregation...
You Are Your #1 Salesperson!
I’m constantly telling business owners they need to be out on the store floor or out in the field selling. The reason is that they are their company’s number one salesperson! In this video I share a case where a client who forgot this rule. This was one of the main...
Why Every Business Owner Should Be Mailing Newsletters
In this video I discuss how smart business owners are mailing monthly newsletters to massively increase their business profits. Before you do anything else, why not join the SMART Profit Maximizer community on FaceBook. This community is designed to...
Using Auto-Responders to Up-sell
Auto-responders allow you to automatically send a series of emails when a customer or prospect provides you an email address. In this video I outline an auto-responder series of emails that we helped a client design. Before you do anything else, why not join...
The Easy Way to Build Your Email List
Email marketing to your current customers is one of the most efficient marketing tools you can use. It is much cheaper to sell to your current customers because they already know you, like you, and trust you. But like most things in business, you must have a plan to...
Cut Your Taxes With a Retirement Plan
Qualified retirement plans are one of the best tax shelters available. They take advantage of the tax-saving strategy of tax deferral. The basic premise is to reduce taxes due now with a tax deduction on the amount invested in a retirement plan, letting it grow tax...