Over the years, I’ve seen how business planning can be the secret to success for both new companies and rapidly growing companies. I’ve seen how the best companies understandplanning and regularly develop and manage their plans. Good companies plan. In this video I...
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Even in the Service Industry–Presentation Matters
As a CPA, packaging wasn’t my biggest concern when I started my practice. By sheer luck I figured out its importance and what an impression it leaves. In this video I discuss why you must focus on the "WOW" factor when you present your product to your...
Focus Your Time On Increasing Profits
This is number two on my top ten ways to increase your business profits, sales, and cash flow. But I find it is almost always the hardest thing for any business owner to accomplish. Even when a business owner is highly motivated to increase sales and profits, they...
An Annual SWOT Analysis is Vital to Your Business Survival & Growth
SWOT analysis is an important tool for any business owner who wants to increase profits. It is especially useful when preparing an annual profit enhancement plan. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats..In this video I discuss case studies...
Why You Should Screen Your Prospects
When I started my business, I was like many other new business owners—no sales background. I just wanted to try to sell to anyone who would let me talk to them. In this video I reveal how I quickly learned this was a mistake. My daily Smart Profit Maximizer videos...
What I Would Do Differently If I Started Over
I was asked recently, “What would you do differently if you were starting your business today?” It is a much harder question than you would think, because there is so much that I have learned about owning and operating a business that I did not know when I first...
A Referral Program that Works Every Time!
Most business owners will tell you that customer referrals are the best source of new customers. In today’s economy, customers are more skeptical and cautious than ever. Getting recommendations from friends and family is one of the best ways to break through the...
Great Marketing on a Small Budget
Many of my clients don’t have the money to do a large marketing campaign. So they simply do nothing and hope, or they rob Peter to pay Paul in order to do a radio, TV, or newspaper ad. They often forego paying their payroll taxes or vendors, hoping that their...
Cost Segregation Studies Save More Than Ever
Business owners who have purchased their own building or tenant improvements are beginning to discover what large commercial property owners have known for several years—that a little known,widely misunderstood, and IRS-approved tax strategy called cost segregation...
You Are Your #1 Salesperson!
I’m constantly telling business owners they need to be out on the store floor or out in the field selling. The reason is that they are their company’s number one salesperson! In this video I share a case where a client who forgot this rule. This was one of the main...