The internet is important. Most of us understand that. Even our businesses have their own social media pages, websites, and blogs. But how many of us are really harnessing the full potential of the internet? Business owners often forget that repeat customers are their...
Competition. Every business has it, yet far too many business owners treat it like a dirty word. They don’t take the time to analyze the other businesses in their market and what they’re doing right or wrong. This is a huge mistake, one that could destroy your...
Even in 2024, far too many businesses continue to ignore social media, and it could cost them their business. Just a few years ago, I was in the same boat. For years, people tried to talk me into joining Facebook, Twitter (now X), YouTube, LinkedIn, and the bevy of...
Let’s take a stroll down memory lane. Wind the clock back 20 years and think about just how different the world was back in 2004 when the internet was just beginning to take shape. Of course, we had websites, blogs, and instant messaging, but even those tools looked...
Are you struggling to find new customers? Do your marketing campaigns fall flat? Are you pouring a ton of money into advertising but getting very little bang for your buck? Look, I get it—marketing is tricky, and it’s especially tricky in 2024. With so many different...
Repeat customers are the foundation of a successful business. But just how important are they? The lifetime value (LTV) of a customer is one of the most critical metrics you need to track. It not only helps shape your marketing plan but also plays a key role in...
Spending just 15–30 minutes each week reviewing a few crucial reports can make a significant impact on your business’s profitability. It’s easy to think that this is solely your accountant’s responsibility, but as a business owner, staying informed about your...
In business, profitability should be the driving force behind every decision you make. Yet, many entrepreneurs find themselves holding onto products or services that don't bring in the profits they should. Today, we're diving into how to ensure you're only selling...
Every month, businesses face the challenge of covering their rent, payroll, and other expenses. Operating on a "taxi model"—where revenue comes from one-time sales and the search for the next client begins immediately after—can lead to unstable cash flow. This is...
Diversification is vital in various aspects of life, from investments to sourcing reliable news. The same principle applies in business. Diversification is the key to maintaining a healthy and stable company, and here are two main reasons why: First, diversification...