by Bo Burlingham and Norm Brodsky
I own this book on my Kindle and I'm also listening to it via Amazon Audible when I walk my daughter’s dog, Copper.
This is a must-read book for any business owner—new or experienced. His advice and stories are often contrary to what you often believe, but they will make you think.
Every business should be required to read the chapter where he discusses the importance of knowing your gross profit numbers. Too many business owners are hung up on sales and don’t understand how managing gross profit has a much larger effect on profits.
His discussion on the art of the deal and his thoughts on sales and customer relations are also well worth your time and investment in this book.