Whether these new businesses (and all current business owners) survive or not will depend on
their acceptance of the following new rules of business:
– You must commit to becoming a marketing expert.
– You must commit to marketing that has measurable results.
– You must become an expert in selling.
– You must become an expert in hiring and managing employees.
– You must become knowledgeable in money matters. You don't need to become an
expert, but you must be involved. You can't just delegate this responsibility away and
then forget about it.
– You must be an expert at product development.
– You must be an expert at delivering your product.
– And most importantly, today's business owners must be lifetime learners.
The above list can be summarized as follows: The easy money days are over. Now profits
are going to the smart, organized, prepared, and brave business owners!
I believe this so strongly that we have redoubled our efforts to provide useful information and
affordable coaching that every business owner can use, not just to survive in tough times, but
to become more successful than they ever dreamed possible.