We have seen business owners give away prizes, give free food and drinks, or invite guest speakers or bands–anything that draws people to your location!
Just remember to sell once the crowd is there! I have heard business owners complain that people just come for the free stuff. But the owner only did half the job! Aside from your hosting duties, you and your staff have to take advantage of the crowd and make your sales pitch! Change the store layout, go over sales techniques with your staff, and be prepared.
So make this month’s marketing fun and exciting!