Are You Using Facebook Ads?

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Are you using facebook ads picIf you have a Facebook business page, you really should try adding a Facebook ad to your marketing. Facebook ads are an inexpensive way to reach a very targeted audience.

When you create a Facebook ad, you first set your daily budget and when you want to start your campaign. Don’t worry if you want to spend only $5 a day, you can. Then you will choose “Pay for Impressions (CPC)” or “Pay for Clicks (CPC)”. Pay for impressions means you will expose your ad to your desired audience. You will be paying for exposure and how often your ad is displayed is dependent on your daily budget. Pay for clicks means Facebook will display your ad to your desired audience, but you will not pay for anything until people start clicking on your ad. Once your daily budget is reached, your ad will no longer be shown.

After you have decided on how much you want to spend, you will choose who you want to see your ad. I feel this is the best feature of Facebook ads. Facebook acts like a database of people’s personal information. If you wanted to target a narrow group of people, you have that option. Facebook also makes this easy for you. 

Now all you have left is your message.  You will have limited words and space restraints, so get right to the point. Make your message as alluring and eye-catching as possible. This will be the hardest part of the whole process.

Now get to it! Put your business’s face out there and make the most out of your social media.