Many business owner don’t know that there is free money out there to help pay for advertising. Often times, most of your suppliers will offer to pay a percentage of your advertising bill if you mention their brand in your advertisement.
You will have to check with your suppliers on their rules. Another advantage is sometimes suppliers will already have ads ready for you to use. This can also cut your production costs.
With this rough economy every penny counts. If you were already planning on doing some advertising, co-op financing is worth looking into.