Marketing is not a cut and dry element of business. Yes, you can run an ad and see a jump in sales, train your staff to up sell and see an increase in profits. But marketing as a whole needs to be ongoing and change with the times.
A prime example of this is the internet. Fifteen years ago a normal marketing plan consisted of direct mailers, billboards, TV and radio and print ads and strategic marketing. Today, you would be crazy not to include internet advertising, social networking, mass emailing, etc. Of course you continued to strategically plan but the internet has changed how you do it by giving you the ability to target your customers even more.
It’s is your job as a business owners the make sure you are doing everything possible to make your business a success. Learn how to adapt to your customers needs, keep an eye out for new technologies that will improve your business and implement your plans!
If you need help or want advice on how to do this, call our office at 915-857-8158.