Marketing & Selling Tip of the Week- Keep it Clean!

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SalesmaterialTake a look at your sales material, and I mean really look at it. Did it sell you? After looking and reading your material, did you have the urge to learn more about your company’s products and services? Or was it just a bunch of pictures and text put together with the hope that it would lure customers.

When designing your sales material, create a simple layout that really emphasizes your message. Images do add power to sales material as long as they relate to your message and do not overpower it. Your sales material should be clean and easy to read. Don’t clutter your sales information with non-essential pictures, logos, illustrations and text. It’s hard enough to get potential customers’ attention and now that you have it don’t confuse them with a pamphlet that has no purpose.

As I mentioned before KISS (Keep It Simple Silly), it’s always the best way to go when it comes to selling. If you need someone to evaluate your sales material, call us at 915-857-8158, to schedule an appointment.