“Send me a proposal and I’ll think about it.” This saying is very common in the business world. When a potential client tells you this, you know the sale hinges on the proposal. For new business, owners this may be a challenge – even so for veteran business people!
I have many business owners assume a proposal is simply a quote. It’s actually much more than that, it’s a sales opportunity. A good proposal will have the following elements:
· A summary of what you are intending to provide
· The customer’s needs and the benefits of your services/products
· Your company’s background/experience
· Pricing and Agreement
· Your plan of action and timeline
Not only do you need to hit these points in detail, you have to make the proposal sound enticing and interesting. The whole point of this proposal is to sell your product(s) and/or service(s) on paper.
On top of that, you need to watch your spelling, grammar, customer’s name spelling and key points. This is a business action; so, it needs to be presented in a professional manner.
Customer’s want to know they are making the right decision and need to have a complete understanding of what they are purchasing. Keep these tips in mind the next time you’re drawing up your next proposal. It can make the difference between a client saying yes or no.
If you need help drafting a proposal, call 915-857-8158 and we can set-up an appointment to get you started.