Having all of their marketing work together is one trick that marketers use to make a lasting impression with audiences.
To give some examples: Nike and Just Do It, Frosted Flakes and Tony the Tiger, Target with their bullseye logo and heavy use of the color red in their ads. All of these companies’ marketing consistently uses the same messages, themes, and mascots to create a recall trigger with their audience. These triggers help the consumer remember the company and automatically creating a long-lasting impression in the consumer’s memory.
To do this, you just have to work on your marketing to get the right message, theme, logo, and/or spokesperson in place and plan out how you want to use them consistently in your marketing. You want to make it easy for your current and prospective customers to recognize and remember you, so give them a hand.