When I tell small business owners that they need to be raising their prices… they balk.
“I can’t do that!” they say. “Not in the middle of a pandemic! Not so close to the holidays!”
The excuses are endless. However, I can say with certainty that raising your prices is 100% what you should be doing.
It raises a lot of questions, though. Why? How much should I raise them by? How do I add value without adding costs?