Many of my clients don’t have the money to do a large marketing campaign. So they simply do nothing and hope, or they rob Peter to pay Paul in order to do a radio, TV, or newspaper ad. They often forego paying their payroll taxes or vendors, hoping that their advertising will bring in enough money to catch up on the bills later. This is definitely a recipe for disaster!
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I always recommend that they implement a three-step direct mail marketing campaign. The three-step plan is designed to get prospects to raise their hands and identify themselves as being interested in learning more about your company. This allows us to send them additional sales material or make personal sales calls. It is a much better use of your time to meet with people who have already expressed an interest in meeting with you rather than making cold calls.
My daily Smart Profit Maximizer videos will now be hosted in the closed Facebook group “The Profit Maximizer Club” Be sure to join the community so that you don’t miss any of the videos.
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Before you do anything else, why not join The Profit Maximizer Club on FaceBook. This community is designed to help each other grow their profitable dream business. Click here to request to Join!
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In this group you may feel free to message me directly if you have a question or need help. I am a CPA that has been working with small business owners since the late 1970’s. There is a very good chance that either my clients or I have faced your problems before and I can help you avoid our mistakes and repeat our successes.
Be sure to watch this video to learn more about why direct mail should be a component of your marketing plan.
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