The Referral Engine: Teaching Your Business to Market Itself
by John Jantsch
I am a big fan of Mr. Jantsch! I believe every business owner should own this book, as well as Duct
Tape Marketing Revisited & Updated: The World’s Most Practical Small Business Marketing Guide.
Increasing referrals is one of the most efficient methods of increasing sales for any business. Many of us think that all we have to do is provide great service and wait for the referrals to come in. John Jantsch offers practical referral-building tips that will ensure your business a steady stream of new prospects ready to become customers.